Re-engagement

Stop Buying New Leads. Start Waking Up Old Ones.

We bring cold leads, past customers, and dormant contacts back to life—with targeted campaigns that restart conversations and recover revenue you've already paid for.

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Leaky bucket with leads and contacts spilling out

The Problem

You're Sitting on a Goldmine of Ignored Contacts

Every business has them. Leads who inquired but never booked. Customers who bought once and disappeared. Quotes that went cold. Contacts who just... stopped responding. They're in your CRM. Or your phone. Or a spreadsheet somewhere. You paid to acquire them. You did the work to earn their attention once. And now they're just sitting there, slowly forgetting you exist. Meanwhile, you're spending money to find new leads—people who've never heard of you and have no reason to trust you yet.

  • 25-50% of most databases are "cold" contacts
  • 68% of customers leave because they feel ignored
  • 80% of future revenue comes from 20% of existing customers
Spotlight on dormant contacts being re-engaged

The Solution

Systematic Win-Back. Real Relationships.

Tiny Tortilla builds re-engagement campaigns that bring dormant contacts back into active conversations. Not generic blasts. Targeted, personalized outreach that acknowledges the relationship and gives people a reason to respond. Past customers get different messages than cold leads. Recent contacts get different treatment than two-year-old ones. The goal isn't just to send emails—it's to restart relationships.

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What's Included

Everything You Need to Bring Leads Back

Contact Audit & Segmentation

We dig through your database, identify the gold, and segment by recency, value, and engagement history.

Win-Back Email Sequences

Multi-touch campaigns designed specifically to re-engage cold contacts with the right message at the right time.

AI-Powered Outbound Calls

For high-value contacts, an actual conversation beats an email. Our AI calls, re-qualifies, and books when appropriate.

SMS Re-engagement

Short, direct, high-open-rate. Perfect for quick check-ins and time-sensitive offers.

Reactivation Offers

Sometimes people need a reason to come back. We help you craft offers that motivate without devaluing your work.

Lead Re-qualification

Circumstances change. That "not right now" from six months ago might be "perfect timing" today. We find out.

Database Cleanup

Remove bounces, duplicates, and dead ends. Keep the contacts that matter. Improve deliverability.

Campaign Performance Tracking

See who's responding, who's booking, and what's working. Adjust in real-time.

Who Benefits Most

Re-engagement Works Best When...

You've Been in Business 3+ Years

You have history. Past customers. Old leads. A database that's grown over time—even if it's messy.

Your Service Is Recurring or Repeat

Customers need you again eventually. HVAC maintenance, legal services, salon appointments, property management—anything with natural repeat cycles.

You've Got Leads You Never Followed Up With

Be honest: how many form submissions, quote requests, or inquiries are sitting in your inbox untouched? We can work with that.

Your Ad Costs Keep Rising

New customer acquisition is expensive and getting worse. Re-engagement lets you extract more value from leads you've already paid for.

How It Works

From Cold Database to Warm Conversations

1

Data Audit

We review your contacts—CRM, spreadsheets, email lists, wherever they live. Who's there? What do we know about them?

2

Segmentation & Strategy

We group contacts by type (customer, lead, quote), recency, and value. Each segment gets a tailored approach.

3

Campaign Creation

We write the emails, texts, and call scripts. You review and approve. Personalized, on-brand, and designed to get responses.

4

Launch & Monitor

Campaigns go live. We track opens, responses, and conversions. Adjust what's not working. Double down on what is.

What to Expect

Realistic Outcomes

Re-engagement isn't magic. Not everyone will respond. Some contacts have moved, changed needs, or genuinely aren't interested anymore. That's okay—finding out is valuable too.

Metric Typical Range
Email open rate 25-40% (higher than cold outreach)
Response rate 5-15%
Reactivation rate 10-20% of engaged contacts
ROI 5-15x campaign cost

The math is simple: if you have 500 cold contacts, and 10% of them turn into $500 jobs, that's $25,000 in recovered revenue—from people you already paid to acquire.

Even Better Together

Re-engagement + Our Other Solutions

Re-engagement works best as part of a complete system.

AI Receptionist

When re-engaged leads call back, someone answers. Every time. Even if you're busy.

Outbound Calling

For high-value dormant contacts, a personal call beats an email. Our outbound system handles the volume.

Appointment Scheduling

Re-engaged contacts ready to book? Get them scheduled immediately.

Websites

Drive re-engaged leads back to your website with targeted landing pages.

CRM Implementation

Better data = better segmentation = better re-engagement. It all starts with a clean, connected CRM.

Marketing Automation

After re-engagement brings contacts back, automation keeps them warm. Never let them go cold again.
Questions

Frequently Asked Questions
Ready?

Let's Wake Up Your Database

You've already paid for these leads. Let's turn them into revenue.

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