Our Story

Two People, One Mission, Unlimited Tortilla Puns

We got tired of watching small businesses lose customers. So we built something about it.

Luisa Goytia

Luisa Goytia

Maven of Maíz

Hi, I'm Luisa!

I've always been a translator. First, it was Spanish to English for my family. Then, homework assignments to code at Princeton. That love for bridging gaps grew into a career turning real‑world problems into effortless tech as a Product Manager for multi‑million‑dollar companies.

When friends began asking for help with business processes, I saw how much time and heart were lost to inefficient systems.

That sparked Tiny Tortilla—a mission to simplify the work behind the dreams, turning tedious tasks into smooth, automated solutions that let people focus on what matters most.

My favorite tortilla format: Flautas.

Jason Caldwell

Jason Caldwell

Maestro of Mole

Hi, I'm Jason!

I didn't go to college. Instead, I worked on farms around the world. Those years taught me something: I wasn't where I was because I was special - just lucky. I met people with talent, drive, and heart - facing barriers I'd never had to think about.

That became my foundation as a designer - pulling down those barriers. I've worked with solopreneurs to Fortune 500 companies, and I've been featured in The Atlantic, Forbes, Business Insider and Fast Company.

When small business owners hit walls - complexity without access - I knew what they needed. That's Tiny Tortilla: design and automation pulling down barriers so people can focus on what matters.

My favorite tortilla format: Enmoladas.

FAQ We Get a Lot

Why "Tiny Tortilla"?

People ask. We get it.

Here's the thing: we didn't want a typical tech company name. We wanted something that felt approachable. Something that didn't take itself too seriously while still doing serious work.

A tortilla is humble. Just flour, water, and a little oil. But it's essential—the thing that holds everything else together. Without it, you've got a pile of ingredients. With it, you've got a meal.

That's what we built. The foundation that brings your phone system, calendar, CRM, and notifications together into one complete experience.

Also, "Tiny" because we're built for small businesses. And because good things come in small packages. And because we started this company at a kitchen table with two laptops and a lot of optimism.

The name makes us smile. We hope it does the same for you.

What You Can Expect

Promises We Actually Keep

To Our customers

We answer your calls like our own business is on the line—because in a way, it is. We'll keep building tools that save you time, capture more leads, and let you focus on work you actually started your business to do.

To Small businesses everywhere

We'll keep leveling the playing field, so the best businesses win—not just the ones with the biggest budgets.

To Each other

We'll stay curious, stay humble, and never stop asking how we can make this better.

Ready?

Let's Talk About Your Business

No pitch deck. No pressure. Just a conversation about what's possible.